Confidence is our super power


stand stronger

We are all striving to be our best selves every day. Kinflyte is designed to support your posture and lifestyle, no matter what you do. With our revolutionary patented posture system, we create everyday intimates and activewear that deliver incredible support, comfort, and unique style.

purpose driven

Kinflyte is an inclusive brand that creates sustainable apparel to help everybody move better. 


Founder Back Story

Vivian Lee came up with the concept for Kinflyte based on her own challenges as a working mom. Raising kids, working in the tech industry, and commuting long hours took a toll on her back, neck and shoulders. Her sister Diane Lee, a former strategist at design consultancy firm IDEO, was undergoing physical therapy for back related issues, so they shared a kindred perspective on the need for better, sustainable options. 

With her background in product marketing and management, Viv conducted extensive research, design, and development. She consulted with women movement professionals, and co-designed a revolutionary posture system with performance apparel designer Michelle Rose. For extensive prototyping, Viv partnered with innovation lab Studio 317 in Portland, Oregon.


innovation story


our technology

The technology in the patented Kinflyte Posture System is in the unique design, patterning, and detailed 3D construction, working in concert to cue a women's body into better alignment. Created by women for women, we've created a system of postural reminders that provide encompassing support in the thoracic region for the bust, shoulders, back, and torso.

Our bras and tops are strategically lined with power mesh to support the back. The non-slip shoulder straps have special reinforced bonding to grip the shoulders and cue the wearer to roll her shoulders back. The wide straps reduce pressure on the shoulder blades and redistribute the weight of the chest. The high rise underwear is reinforced with power mesh lining to cradle the lower back with controlled support for the tummy. 

We use advanced compression fabrics to provide comfortable, sustainable support with durable performance properties: moisture-wicking, antibacterial, and odor resistance with UPF50 sun protection.


Development Team

After multiple rounds of prototypes, we fit tested our essentials capsule with real women and with movement professionals in physical therapy, athletic training, yoga, pilates, martial arts, and dance. This has been foundational in our agile development process. Designed by women for every body.