We are all striving to be our best selves every day. Kinflyte is designed to support your posture and lifestyle, no matter what you do. With our revolutionary patent-pending posture system, we create activewear and intimates that deliver incredible support, comfort, and style.
We design sustainable apparel to help women everywhere move better.
Vivian Lee came up with the concept for Kinflyte based on her own challenges as a working mom. Raising kids, working in tech, and commuting long hours took a toll on her back, neck and shoulders. With her background in product marketing and management, she conducted extensive research, design, and development. She consulted with movement professionals, and co-developed a revolutionary posture system with apparel designer Michelle Rose. Viv partnered with innovation lab Studio 317 to run extensive prototyping.
After multiple rounds of prototypes, we fit tested our essentials capsule (XS to 3XL) with real women and with movement professionals in physical therapy, athletic training, yoga, pilates, martial arts, and dance. This has been foundational in our agile development process. Designed by women for women.