How It Works

Importance of Posture

Body alignment is important to our health and how we present ourselves to the world. Great posture promotes wellbeing, confidence, and a youthful appearance. Yet many of us neglect our posture with our tech-fueled lifestyle, made worse by the pandemic. Consider how much time you spend at home in front of your laptop, bent over a smartphone or tablet, and hunched over while working, nursing, or driving.

As women, gravity naturally pulls us forward as we carry more weight in our chest. The average bra cup size in the US and UK is a DD. Working at a desk, driving a car, working out, having kids, and repetitive tasks can contribute to impaired posture.

You're probably familiar with references to "tech neck" and "mom posture." We all deal with activities that cause us to look down and forward for extended periods of time. Common problems associated with slouching and poor posture lead to chronic issues, including visibly rounded shoulders, back and neck pain, tension headaches, and poor digestion. 

Innovation in our posture cueing design

Engineered by a team of women who wear A to DD+

Our patented design, patterning, advanced materials, and 3D construction are central to our posture cueing system. Kinflyte essentials are designed to cue your body into better alignment, while comfortably supporting your chest, shoulders, and back.

Kinflyte has a proprietary patented design that features non-slip wide straps, targeted compression panels, and a wire-free bra design that encapsulates and supports the bust, shoulders and back.


By design, our signature wide straps reduce pressure on the shoulder blades by redistributing the weight of the chest. The straps themselves have gentle bonded grips that cue the wearer to roll her shoulders back. The added benefit is that the straps stay on and don't slip off. The pull-over style bras and tops are easy to take on and off.


As women, our bust sizes continually fluctuate based on weight gain or loss and as a result of hormonal changes and monthly cycles. Our wire-free cup design provides great stretch and structured support. The paneling is supported with a breathable lining for retentive stretch and recovery.

Curve Zip Bra in Eco Jersey

Removable pad inserts for coverage and shaping
Kinflyte's bras and tops have pockets in the cups with removable bra pads. The only exception is the lightly lined Freedom Zip Bra. Cup pockets with removable inserts mean greater options for coverage and shaping. Kinflyte Freedom Bra, Rise Bra, and Freedom II Zip Bra are great alternatives to mastectomy bras and nursing bras, since the cup pockets can accommodate different size bra pads, small prosthetics, and nursing pads. Kinflyte bras and tops wear well without the optional pad inserts, since the cups are dual-layered.


The back of our bras and tops are lined with power mesh to provide comfortable, targeted compression in key areas of the shoulders and upper back. This works in concert with the wide shoulder straps to cue the wearer into a neutral spine position.


Our built-in bra tops have all the benefits of the posture bra design, with greater encompassing targeted support for the torso region. The front panels are designed with breathable lining for retentive stretch and recovery, and it serves to help smooth the tummy area.


Inspired by art deco silhouettes, the hi-rise design in both our underwear and shorts provide control support for the tummy and lower back. The back interior is lined with power mesh to enable comfortable, targeted compression and support. Our bottoms are designed for body-hugging comfort without the restrictiveness. 

What movement professionals say

Jane Cobler
Physical Therapist, DPT

"This is very comfortable and supportive. I can feel it gently cueing me back in the shoulders. It just moves with you, instead of pulling you."

Kathryn Harden
Dance Studio Founder & Ballet Dancer

"Specifically in the shoulders, it reminds of kinesio tape holding my shoulders down and back. I feel like I’m lifted and supported, not just in my back and shoulders, but also in the front."

Betty Robie
Personal Trainer, YMCA

"It feels like you want to stand the way you should stand. I have never worn anything quite like Kinflyte."

Tahneetra Crosby
Trainer & Fitness Educator

"I feel really strong [wearing Kinflyte in Eco Jersey]. I could teach my cardio kickboxing class in this."